NiJaree Canady speaks in Lubbock Tuesday after a summer of NIL deals, national honors, and faith-driven leadership on and off the softball field.

College baseball enters the NIL era as Reginald Armstrong examines how money, media, and identity are reshaping the NCAA’s economy of visibility.

NiJaree Canady signs a second million-dollar NIL deal as Texas Tech makes its first WCWS final. She’s changing the game on and off the field.