The 2025 MLB Tokyo Series between the Chicago Cubs and Los Angeles Dodgers set multiple international records and marked a historic moment for baseball’s global growth.
Game 1 Becomes Most-Watched MLB Game in Japan
The opening game of the Tokyo Series averaged more than 25 million viewers across all platforms, making it the most-watched Major League Baseball game in Japan’s history. Game 2 followed with more than 23 million viewers. Combined, the two games outdrew the 2024 Seoul Series by nearly 7 million viewers and more than tripled the 2019 Tokyo Series’ two-game average of 7.7 million.
U.S. Broadcast Sets Opening Day Record for Asia
According to a Major League Baseball press release, “In the U.S., where the game started at 5 a.m. in Chicago and 3 a.m. in Los Angeles, the first game of the Tokyo Series averaged 838,000 viewers on FOX, making it MLB’s best performance ever for an Opening Day game played in Asia. The first game average was a +139% increase over last year’s 350,000 viewers for the first game of the Seoul Series, which also featured the Dodgers. Together, Game 1 and Game 2 (361,000 viewers on Fox Sports 1) averaged 590,000 viewers, an increase of +59% over last year’s average for the Seoul Series.”
Game 1’s early-morning broadcast drew MLB’s largest U.S. audience for an overseas Opening Day game. Combined with Game 2, the Tokyo Series averaged 590,000 viewers on FOX and FS1—up nearly 60 percent from the 2024 Seoul Series.
Merchandise and Fan Engagement Hit New Highs
The Tokyo Series broke international event records for merchandise sales, with the MLB Official Store at the Tokyo Dome averaging more than 1,000 transactions per hour and moving more than half a million products.
Fanatics, which managed the official store and retail operations throughout the city, reported the Tokyo Series as the company’s top-selling special event across all sports, generating $40 million in merchandise and trading card sales. Fanatics Collectibles president David Leiner said the event “just poured gasoline on the fire” of MLB’s rising popularity in Japan, according to The Athletic.
